Alongside the new iPhone 11, Apple on Tuesday unveiled its higher-end follow-ups to the iPhone XS and XS Max: the iPhone 11 Pro and iPhone 11 Pro Max. The 11 Pro will start at $999, while the 11 Pro Max will start at $1,099. They'll both begin shipping on September 20, with pre-orders starting on September 13. The updated iPhones include 5.8- and 6.5-inch OLED displays, respectively, both with pixel densities of 458 pixels per inch. Apple is calling these "Super Retina XDR" panels and says they include support for the P3 color space, Dolby Vision HDR, HD10, and up to 1,200 nits of brightness (which is notably high for a smartphone).